WWE in talks to sale company to Endeavour

According to CNBC, WWE is “in advanced talks” to be sold to Endeavor. A deal could reportedly be announced as soon as Monday. The report indicates WWE’s enterprise value is estimated at $9.3 billion.

Endeavor is the parent company of the UFC. UFC and WWE are reportedly expected to form a new publicly traded company as part of the agreement.

Endeavor is reportedly slated to own 51% of the new combat sports and entertainment company, while WWE shareholders would get 49%.

Ari Emanuel is reportedly expected to act as chief executive of both Endeavor and the new company. Vince McMahon is reportedly expected to be executive chairman. Endeavor President Mark Shapiro will work in the same role at the new company. Dana White will remain as president of UFC, while WWE CEO Nick Khan will serve as president of the wrestling business.

On January 12, WWE announced that they engaged with outside advisors to review strategic alternatives in relation to upcoming media rights negotiations. One strategic alternative is a potential sale of the company, which would happen before media rights deals for WWE Raw and WWE SmackDown are locked in.